MEDIA RELEASE AUGUST 2007
Hunter Tourism to launch Hunter Region Disaster Relief Initiative
Hunter Regional Tourism Organisation, along with the Hon. Bob Baldwin and the Hon. Michael Costa, will launch its Hunter Region Disaster Relief Initiative this Friday (17th August) at the
The campaign will occur in the wake of the June long weekend storms, which devastated the Hunter and
Research has revealed that the Hunter tourism industry has suffered a loss of $60 million in revenue.
In partnership with industry, Hunter Tourism was successful in securing $600,000 for the Hunter from the NSW and Commonwealth Governments to restore tourist consumer confidence in our region.
The relief funding from the Government has been applied to an integrated marketing campaign which will commence on Sunday August 19.
The initiative, developed alongside the “Short Breaks from
The campaign will give significant exposure to five Hunter destinations, the
The campaign will provide much needed assistance for those affected by the storms and flooding.
The initiative will run for four weeks, finishing on September 17.
For further information, please contact
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