Sunday, September 16, 2007

Disaster Relief Initiative program plan

Hello,

Today I came into a very quite office and was told by Jade (another marketing girl) that everyone would pretty much be out of the office today - sick, having the day off, on holidays etc. I was a little bit annoyed at this because I hadn't been left any work to do (at my other placement I'm always being set lists of things to do and having work set aside for me). Jade isn't really involved with the HRDRI so it looked like I would be spending a very long day researching information and writing up a proper version of the program plan - not exactly the PR experience I was hoping for (so this post won't actually be very interesting).

So I spent half my day going through the program plan properly - making up title pages, formatting and actually writing it. I got through the executive summary, the situation analysis, the communication strategy and the implementation. I still have to wait until next week for the evaluation and budget information. Jade didn't really have any information for the 'research' part of the campaign so I tried to find some of my own by searching around the internet - on the HVRF website, ABS website etc. Sheridan came in around lunch time and gave me a few things to do in the follow up of Corroboree - which wasn't ideal as it isn't my project, but hey, better then nothing. I spent the rest of the afternoon writing up thankyou letters for some of the key supporters of Corroboree - which was good - afterall it's all improving my writing skills!

I'm not really sure why this position was put forward, I've had some really good experiences with it (the first and second weeks were good) but since then it's been largely downhill - the people here are always (and understandably) really busy and don't really seem to have much to do with the HRDRI - so I can't help but wonder (in retrospect) whether I would have had a better experience with another event/campaign placement. Well there's my whinge for the week - I just can't help but feel a little dissapointed with how unorganised things have been around here. I guess not every day/week is going to be interesting though - I suppose it's just part of the job.

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