Another week down

Hi all!

Well I've just completed another week of my campaign placement (now one third of the way through!) and it just occurred to me that I never actually mentioned what the Hunter Region Disaster Relief Campaign is all about. So basically, Hunter Tourism (alongside Tourism NSW) obtained $600 000 from the state and federal Governments to restore 'tourist consumer confidence to the Hunter Region after the June long weekend storms' (I've lost count of the amount of times I've rattled that little spiel off to people). It's basically a marketing campaign that has been launched throughout NSW (and I'm pretty sure Melbourne and Queensland too). So there you have it!

Anyway, back to this week. On Monday I spent a large part of the day working out who came to the launch of the campaign and then drafting and finalising thank you letters for all fifty of them. I also spent time helping Kate sift through media releases and product information various companies had sent Hunter Tourism. We picked out ones which we thought were 'newsworthy' and then I was left with the task of summarising them into nice neat bundles of good, interesting information. These would come into use today. So today I worked my half day and spent most of my time making up a "pitch" for tourism NSW - detailing the upcoming developments/products, events, media, facts, personalities etc to do with the five main regions in the Hunter which HRTO deals with (in case you're wondering: Barrington Tops, Newcastle, Lake Macquarie, Upper Hunter Country and the Hunter Valley). I had to integrate a lot of the media release information that I did on Monday into this document. Having to plow through all the information on the Internet was pretty time consuming but I'm gradually learning to better my research skills.

I'm not sure what I'm doing for the campaign next week, so until then!

- Vicky